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What To Consider Before Hiring A Graphic Designer

Writer's picture: Beatriz RuppiniBeatriz Ruppini

Visual assets and designs are certainly an enjoyable part of creating your brand. It may be the first time you see your ideas coming to life, representing your dreams and hard work. But have you considered everything you may need in order to contact a graphic designer for your brand? Your logo, visual identity or any other graphic design project you may need must be on par with every other aspect of your business. The visual representation of something is no small task, and is as important as every other step it takes to create a successful business.




1. You must have clarity!


Before calling up a graphic designer, you need to have clarity. A well thought-out brand strategy is a must. Everything you do for your brand must be consistent and coherent, and for your visual identity, that is no different. Ask yourself: who am I communicating to? Everything from the colours to the style of your visual identity must be appealing to your target audience. In today's world especially, where we are constantly bombarded by information, you need to catch the attention of the right people. This could make or break your business.


Besides knowing your audience, you must also be clear on what you do, what you are selling and how you plan to approach it. Every aspect of your brand must be coherent between themselves before being integrated into your visual identity. Consider them carefully, and the visual parts of your brand will be easier to develop and will surely act as a perfect representation of what you sell and who you are.



2. Know exactly what you want to communicate


Something else to ask yourself is: How do you want people to see you? Who are you? Are you a serious business person or a playful influencer? You should be able to communicate all of it with colours and shapes, therefore you must know with certainty how you wish for people to perceive you. Everything, down to the minimum details, has a purpose.


Therefore, make sure you are aware of all your needs before communicating them to a graphic designer. Before having someone bring your vision to life, you must know exactly what your vision is. From who you are to what you sell and who you are communicating with. These are all essential aspects to keep in mind before bringing a graphic designer to your team.



3. Consider your own personal taste.


Everything we just shared is true, but it is also important that you know what you like. Ideally, your brand strategy follows your taste and reflects your personality somehow. A pinch of you is what makes your business unique, and may appeal and stand out amongst your competitors. You may have to settle for what “makes sense” in your area (such as the minimalistic designs we now see in so many brands), but you should never lose yourself. The task of then communicating your ideas and your vision to a graphic designer will be much easier, and possibly accomplished perfectly.


Be open to the expert opinion of the professional you are working with, and listen to the tips and suggestions they might have, but do not be afraid of providing feedback and pointing out details you wish to modify once you finally have a certain and clear vision of what you need. Your visual identity is an essential part of the creation of your brand, and you want to make sure it is as perfect as it can be.


These are the necessary steps you need to take before hiring a graphic designer. Do you feel ready to finally invest in your visual identity or do you still have some things to work out? Share your thoughts with us!


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