There are many elements that count when it comes to having a professional profile that will engage your already existing audience and bring new people to get to know you. It goes far beyond simply posting pictures on platforms and having a nice aesthetic. Having a Social Media Strategy is to create a plan to guide every aspect of the content you post online. This plan will help you reach your goals faster, and make your content clear for your audience, as well as allowing you time and flexibility to focus on current trends.

If you don’t know from where to start, Here are some important points to consider when planning your social media strategy:
1. Target audience:
Having followers and an audience is crucial to grow your name, but it is important to know who this audience is in order to cater your content to them. One of the first things to do when planning your social media strategy is to identify who your ideal client would be. From your tone of voice to the platform you choose to share your content on, every choice you make must be aimed towards simultaneously attracting new people who are fit to your business and maintaining your already existing audience. It is also important to establish a connection with those who follow you. By engaging with people, you humanize your brand, showing that there is a person behind the profile, people behind the business. It is easier for someone to connect with things they know and feel comfortable following and engaging with brands and products that they trust. And all of that must always be done in accordance with the strategy you planned.
2. Have a clear mission and values:
Your mission is your why and how, or the reason behind everything that you do. A few questions to answer before starting on your social media are: Why are you doing this? What is the mission that brought you to this point? The audience will find it easier to connect with you when told what your values are. For you as the content creator and business owner, it is also important to have clarity and know what you are offering on your social media, and why you are offering it for free. Explain why you are giving them your content and why it is important for you. It is smart to stick to what is essential to your brand and your mission, and to “niche down”.
Your audience will also appreciate some experience shared with them. Telling about how much you know of a topic you share or product you sell and sharing anything that is helpful or entertaining for your target audience will allow them to grow curious of what you have to offer and open a path to engagement. This will help with building trust, and almost guarantee that, when they are ready to acquire your product, they will choose you.
3. Consistency:
Maintaining a consistent posting schedule on all your social media profiles may seem like a simple task, but it is not as easy as it looks. It is important to be consistent with your content posting schedule, creating a routine for yourself and for your clients, getting them used to seeing your posts regularly and engaging almost every time. It may be overwhelming at times, but it is the single most important thing you can do to maintain an audience and invite new people to your profile. The results will come in no time!
But this is only the beginning, the first three elements you must consider before making your editorial plan and complete your strategy. Have you considered all of this before? Which first step did you take when planning your strategy?
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