The short answer is: yes, your business should have a website. There are a myriad of benefits that come with having your own website. In fact, we could argue that not having a website could be harmful to your online business. Many times, selling your products or services online exclusively via social media is not enough. It may work for a while, but here are a few reasons why a website is important:
1. Websites make you look like a professional
Having a well designed website is a great look for your business. Most customers find that a website is more credible and more professional than a social media page. It is important to have your own official social media pages, but a website gives you the freedom to showcase your products or services however you wish to do so.
Designing a webpage with your branding and with your style can also appeal to your ideal audience and convey whatever feelings you need from your brand.
2. A Website helps building trust
When searching for products or services to acquire online, people will most often make thorough researches before settling for your business. Besides, the opportunity to add testimonials or FAQ’s to your website can have a very positive impact on the decision making of your customers. Seeing a website where they can learn more directly from you can be what makes the decision for them.
3. It helps your business with SEO
Nowadays, it is of utmost importance to make sure your audience will find your content in the midst of everything they could be met with. A website will open many doors for you to optimize your business’s SEO. You’ll have more control over what you put out and what form of content you produce than if you were using only social media. This will help attracting new people and put a spotlight on you.
4. Making a Website is (relatively) easy
Maybe it isn’t the most simple task in the world, but making a website today is much easier than you would imagine. Website builders such as Wix or Wordpress give you templates and tools on how to go about creating your own website, and offer opportunities to customize your page however you wish!
If you still feel intimidated by it, businesses like us at D’Ubaldi Marketing can help you build your strategy and design your website with you!
Does your business have a website? Let us know about it in the comments!
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