The most important aspects of your journey as a business owner are your clients. After all, who would we be without them? It is of vital importance to consider who your audience is, how you are going to reach them and what they can expect from you in order to have a successful strategy for your business. So, what exactly is an “ideal customer”?
When talking about “ideal customers” we mean the people whose needs can be met exactly by the product or service you offer. One thing to have in mind is your mission. Ask yourself: Why did you start this business? Who would really benefit or be interested in your service? Narrow down what types of people are suited for what you are selling and think who you would like to have as consumers. From age to gender or specific interests to general necessities, find your niche. If you still don’t know where to start, remember that the people your product or service can help are probably similar to you, or a past version of you! This could potentially be the perfect starting point. You know what you like and don’t like to see from other brands you follow. Your customers may have the same taste in content, same beliefs and even share the same values as you.
If you already have somewhat of a following, there are tools available on online platforms that will show you the basics of who is visiting your page and engaging with your content. Don’t be intimidated by the graphs and take some time to study up on your customers. Tailoring your content to them is going to make all the difference.
In order to attract the right people and solidify your relationship with them, there are a few things you should make sure you are proficient in. For example, how well do you know your product or service? How different is it from your competitors and what makes you unique? The more you niche down, the more you will attract the right people. Also make sure you have clarity in the values and mission of your business, because the connection with your audience is what will keep them coming for you.
Once you know who you are selling for, you need to take the right actions to attract them to you. Some things to consider are, for example, your tone of voice. Some audiences may call for a more formal speech, while others may wish to see and engage with a more playful and personal tone. Another important thing is the very platform you share your brand on. Some age groups, for example, may be more active on Facebook vs Instagram or vice versa. A quick research on the statistics of your target audience can point you in the right direction. Also, do not be afraid of trying new things. Trial-and-error is a valid method of figuring out what really is working and what is and isn’t beneficial for you.
Do not forget that your target audience isn’t necessarily your only audience. Your content should always be tailored for them, but make sure to welcome others and incentivize newcomers, presenting what you offer in a way that can be enjoyed and understood by anyone. Stay true to your mission and do your work with passion whilst having these things in mind and you might just attract those who relate to you and need your services.
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